In today’s digital landscape, video is one of the most powerful tools for communicating, marketing, and informing. But how do you ensure your message reaches everyone in your target audience? The answer lies in accessibility, and one of its most crucial components is Audio Description.
Audio Description is an additional audio track that describes visual elements in a video for individuals with visual impairments. It involves carefully and objectively conveying what is happening on screen – from characters’ appearances and gestures to environments, timing, and important on-screen text.
Why is Audio Description more important than ever?
- Legal Requirements and Future-Proofing: With the EU’s European Accessibility Act, fully implemented in 2025, digital accessibility requirements are tightening across many sectors, including e-commerce, banking, and telecommunications. By incorporating Audio Description into your video content now, you not only meet legal requirements but also position yourself as a responsible and forward-thinking company.
- Increased Reach and Inclusion: Approximately 285 million people globally live with some form of visual impairment. Without Audio Description, you exclude a significant portion of the population from your content. By including it, you demonstrate that your brand values diversity and strives to be accessible to all. It is not just an ethical choice, but a smart business strategy.
- Enhanced User Experience for Everyone: Did you know that Audio Description can benefit people without visual impairments too? It is useful for those listening to a video in the background (like a podcast) or those watching on small screens who might miss key details. In a world where multitasking is the norm, extra descriptions enhance understanding for everyone.
- SEO Benefits: While Audio Description isn’t directly indexed like text, highly accessible content indicates a better user experience, which can positively influence your search engine optimization. Furthermore, inclusive content is more likely to be shared and linked to, indirectly boosting your visibility.
How does Audio Description work?
The process for professional Audio Description involves several key steps:
- Scriptwriting: An expert writes a detailed script describing the visual elements of the video, carefully timed to fit into the natural pauses of the existing audio track.
- Voice Recording: A professional voice actor records the script with clear articulation and an appropriate tone.
- Mixing: The new audio track is precisely mixed with the original video’s sound (dialogue, music, and effects) to create a harmonious and informative final result.
At Voice To Me, we have extensive experience producing high-quality Audio Description for all types of video content – from commercials and informational videos to webinars and educational materials. We guarantee that your message reaches everyone, the right way.
Do your company videos need Audio Description? Let us help you future-proof your content and embrace more inclusive communication. Contact us today for a consultation!
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